10 Fashion Trends You Didn’t Know Were Started by World Leaders

10 Fashion Trends You Didn’t Know Were Started by World Leaders


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Fashion has always played a role in politics. Monarchs and heads of state have used clothing to cultivate an image, and in some cases their styles became so iconic that they filtered into the mainstream. From Julius Caesar to Nelson Mandela, check out 10 of history’s most fashionable world leaders.

1. Julius Caesar had a reputation as a fashion-conscious dandy.

According to the ancient historian Suetonius, the future Roman dictator caused a stir in his early career by sporting “wrist-length sleeves with fringes” on his purple senatorial tunic and wearing his belt very loosely fastened. His flamboyant clothing was all the rage among his supporters, but it also scandalized some of his more conservative contemporaries. Sulla, another prominent Roman leader, supposedly once said of Caesar “beware of that boy with the loose clothes!”

2. Cleopatra was a style icon in her day, too.

The storied Queen of the Nile only spent a short time in Rome during her relationship with Julius Caesar, but she seems to have had a considerable influence on the city’s fashion. Surviving art and statues indicate that many upper-class Roman women adopted Cleopatra’s trademark “melon” coiffure—tightly braided hair pulled into a bun at the back of the neck—as well as her penchant for pearl jewelry and eyeliner.

3. Louis XIV transformed France into the fashion capital of the world.

The so-called Sun King jumpstarted his nation’s textile and jewelry industries, championed bold and bright colors in clothing design, and instituted a lavish dress code that made his court the height of 17th century style. Louis was also something of a trendsetter in his own right. During his 72-year reign, he famously promoted red-heeled shoes as a status symbol—they remained the calling card of the nobility for a century—and he is often credited with popularizing wigs.

4. Benjamin Franklin inspired a distinctive hairstyle abroad.

The septuagenarian inventor and statesman made quite the splash when he arrived in Paris in 1776 to seek support for the American Revolution. His likeness appeared in numerous portraits and pieces of memorabilia, and the aristocracy became obsessed with imitating his style of dress, particularly the beaver fur cap that he wore to help cultivate a frontier image. The hat was so popular that it inspired the “coiffure a la Franklin,” an unusual hairstyle that saw French ladies would fashion their wigs to resemble a fur cap.

5. Women wear blouses today because of military man Giuseppe Garibaldi.

During the mid-19th century, the revolutionary led a small army on a series of campaigns that helped secure the unification of Italy. Since his men lacked uniforms, they resorted to wearing baggy, crimson-colored shirts into battle, which earned them the nickname the “Redshirts.” As Garibaldi’s fame grew, female admirers around the world adopted a similar-looking wool “Garibaldi shirt” as an everyday piece of outerwear. In 1862, the magazine Godey’s Lady’s Book even predicted that the functional, comfortable garments were “destined to produce a change amounting to revolution in ladies’ costume.” Sure enough, the military-inspired tops are now often cited as a forerunner of the women’s blouse.

6. Queen Alexandra’s copycats in Britain made some awkward fashion choices.

From the moment she married Prince Edward VII of England in 1863, high society admirers eagerly copied Alexandra’s sleek jackets and skirts, leading to a new trend of suit-like attire for women. Likewise, when she began wearing choker necklaces to hide a scar on her neck, the accessories instantly became a hot item in ladies’ fashion. The royal was so beloved that some women even tried to imitate her “Alexandra limp”—the result of a case of rheumatic fever—by wearing mismatched shoes or different-sized heels. The bizarre fad swept across Britain in the late-1860s, prompting one newspaper to muse, “There must be a line at which even fashionable folly may be expected to stop short.”

7. Winston Churchill wore custom-made “romper suits.”

Along with his signature polka dot bow ties, Britain’s WWII-era prime minister is also credited with popularizing an unusual cross between a business suit and a workman’s coveralls. Churchill intended for the comfy onesies (known as “romper suits” and “siren suits”) to be easily slipped on over his clothes during air raids, and he eventually had several versions made in everything from pin stripes to green velvet. He even wore them to meetings with President Franklin Roosevelt and General Dwight Eisenhower. Thanks to Churchill’s endorsement, the suit later became a popular garment in Britain’s wartime air raid shelters.

8. India’s first Prime Minister became an accidental style icon in the 1960s.

Jawaharlal Nehru wasn’t the first person to wear his distinctive short-collared coats, but he made them so famous that they’re now commonly known as “Nehru jackets.” It started when he was repeatedly photographed wearing a traditional knee-length garment known as an “achkan.” Western retailers began marketing a shortened version of the coat, and before long it had been adopted by celebrities such as Johnny Carson, Sammy Davis Jr. and the members of the Beatles. The jackets largely fell out of fashion in the United States in the 1970s, but they’re still popular among certain Indian politicians including the country’s current prime minister, Narendra Modi.

9. Jacqueline Kennedy was a trendsetter-in-chief.

The first lady is most famously identified with her pillbox hats, which she wore both on the day of John F. Kennedy’s inauguration and the day of his assassination, but she helped popularize countless other fashions including white gloves, silk scarves and oversized sunglasses. Kennedy worked closely with designer Oleg Cassini to make her chic outfits, and her style eventually became so iconic that department stores started making recreations of her dresses for women hoping to achieve the “Jackie look.”

10. Nelson Mandela’s vibrant garments became known as “Madiba shirts” after his family clan name.

For most of his career, South African President Nelson Mandela eschewed suits in favor of wearing brightly colored, elaborately patterned long-sleeved shirts. The onetime freedom fighter and political prisoner fell in love with the style in the early 1990s after being gifted some batik fabric shirts by the president of Indonesia. Mandela made the shirts his trademark, and he later helped spark a new trend in South African fashion by sporting hundreds of different versions patterned with everything from fish to flowers.


10 Classic Fashion Trends That Seem Completely Bizarre Today

We do some strange things in pursuit of beauty. Women around the world get up early to stare in their mirrors, paint their faces, and pluck their eyebrows. We spend fortunes on fashionable clothes and do some absolutely destructive things to our bodies just to keep to a standard of beauty.

Over time, the concept of beauty has changed&mdasha lot. The generations that came before us had their own ideas about what looked good, and some of those seem completely bizarre today.


10 Why Women Shave Their Legs

Women have not always shaved their legs. Indeed, under the reign of Queen Elizabeth I, who was a trendsetter of her time, women weren&rsquot expected to remove body hair. Instead, the fashion police of that era dictated that women ought to remove eyebrows and hair from their foreheads to make their faces appear longer. But leg hair? No need to shave.

The simple answer is World War II. During the war, the US experienced a stockings shortage as the government redirected the use of nylon from stockings to war parachutes. For women, the nylon shortage meant having to bare their legs in public. To be deemed socially acceptable, women began to shave their legs. After the war, as skirts became shorter, the trend stuck around. [1]


2. A big fashion consumer country

A study from the EAE Business School argues that the amount spent on clothing in the Spanish market will increase by 10.6% by 2019. According to this forecast, Spain will be the European country that will increase its fashion consumption the most in the next four years, and the fifth country worldwide.

This significant growth is owed to low-cost clothing chains like Primark, Shana (founded in 2010 by a former executive of Inditex), H&M, Blanco and, of course, all of the Inditex brands. These brands know how to respond to demanding customers with stylish clothes, big collections, new stores opening constantly and affordable prices.

E-commerce is also becoming an increasing trend: do you know that Spaniards will spend up to €3.5 bn just in the Christmas season and that today, 8th December, is expected to be the peak online shopping day in the country?


10 Public Figures You Didn’t Know Were Anti-Semites!

In light of the Alice Walker news (in which she recommended an extremely anti-Semitic book in the New York Times), we thought it was time to talk about the other prominent public figures from history and today who we&rsquove always known to be anti-Semites, but the general public may not. Because yes, Jews tend to keep track of these things better than everyone else.

This is maybe the most depressing listicle we&rsquove ever run on Alma. And there are so many we&rsquove left out. Obviously. Lots of anti-Semites out there. But here&rsquos a start:

1. Roald Dahl

The beloved children&rsquos author of Matilda and Charlie and the Chocolate Factory was actually an awful anti-Semite. His first wife called him &ldquoRoald the Rotten,&rdquo and we kinda agree with this nickname. In 1983, he said Hitler was justified in the Holocaust.

&ldquoThere is a trait in the Jewish character that does provoke animosity. I mean, there&rsquos always a reason why anti-anything crops up anywhere even a stinker like Hitler didn&rsquot just pick on them for no reason.&rdquo Thanks, Roald Dahl.

2. Gabrielle &ldquoCoco&rdquo Chanel

The famous french designer Coco Chanel was not only an anti-Semite, but a Nazi spy! Cool cool.

As a 2011 New York Times article wrote, &ldquoGabrielle Chanel &mdash better known as Coco &mdash was a wretched human being. Anti-Semitic, homophobic, social climbing, opportunistic, ridiculously snobbish and given to sins of phrase-making like &lsquoIf blonde, use blue perfume,&rsquo she was addicted to morphine and actively collaborated with the Germans during the Nazi occupation of Paris.&rdquo Tres chic!

3. Martin Luther (of the 95 Theses)

You may have studied Martin Luther in high school &mdash you know, the dude who pinned 95 theses to the door of a church and started the Reformation and broke away from the Catholic church. What you may not have learned is that Martin Luther was an anti-Semite! Surprise!

He wrote 60,000 words on his hatred for the Jews in a treatise called On Jews and Their Lies, where he argued that Jews were the &ldquodevil&rsquos people.&rdquo He also advocated for the burning of synagogues, the destruction of Jewish prayerbooks, the censorship of rabbis, and so, so much more. His writings were used by German clergy during the Nazi era to justify the Nazis&rsquo anti-Semitic policies.

4. Ezra Pound

Ezra Pound, the famed poet, was also an anti-Semite. During World War II, he broadcast radio programs on behalf of the Italian government against the Jews. In one broadcast, from March 1942, Pound said, &ldquoYou let in the Jew and the Jew rotted your empire, and you yourselves out-jewed the Jew. Your allies in your victimized holdings are the bunyah, you stand for NOTHING but usury.&rdquo

These broadcasts eventually led to his arrest for treason, for which he, obviously, blamed the Jews.

5. T. S. Eliot

The famous American writer and poet (you probably read The Waste Land, which is &ldquowidely regarded as one of the most important poems of the 20th century) was&hellip (can you guess)&hellip an anti-Semite!

In 1934, he wrote, &ldquoThe population should be homogeneous where two or more cultures exist in the same place they are likely either to be fiercely self-conscious or both to become adulterate. What is still more important is unity of religious background, and reasons of race and religion combine to make any large number of free-thinking Jews undesirable.&rdquo

6. Henry Ford

Is this one obvious? Is Henry Ford *THE* American Anti-Semite? Maybe. But if you don&rsquot know, now you know. Henry Ford is largely responsible for spreading the anti-Semitic text The Protocols of the Elders of Zion in America, and in 1931, Hitler said Ford was his &ldquoinspiration.&rdquo

As the article &ldquoPower, Ignorance, and Anti-Semitism: Henry Ford and His War on Jews&rdquo lays out: &ldquoThe articles in Ford&rsquos newspaper blamed the Jews for everything from the Bolshevik Revolution and the First World War to bootlegged liquor and cheap movies. They also accused the Jews of conspiring to enslave Christianity and destroy the &lsquoAnglo-Saxon&rsquo way of life. The articles were later gathered into book form and published under the title: The International Jew: The World&rsquos Foremost Problem. This book was translated into 16 languages, and was to have a profound influence upon the growing Nazi movement in Germany.&rdquo

Just google Henry Ford anti-Semitism. There&rsquos plenty.

7. Mel Gibson

This one might also be a bit more well-known, but it&rsquod be a shame not to include him on our list. The actor went on an anti-Semitic rant after being arrested in Malibu for a DUI in 2006. While being arrested, he shouted ,&rdquoF*****g Jews&hellip the Jews are responsible for all the wars in the world. Are you a Jew?&rdquo Gibson blamed this on Israel&rsquos 2006 war with Lebanon, which, no?!

He&rsquos also pleaded guilty to beating his girlfriend and informing her in 2010 that she deserved to be &ldquoraped by a pack of n*****.&rdquo

A terrible person all around.

8. John Galliano

The British fashion designer &mdash he led Givenchy, Dior, and currently is head of creative at Masion Margiela &mdash is no stranger to anti-Semitism.

In February 2011, he was arrested at a Paris bar for an anti-Semitic speech, where he insulted a group of women (taking them for Jews): &ldquoI love Hitler&hellip People like you would be dead. Your mothers, your forefathers would all be fucking gassed.&rdquo

Due to France&rsquos hate speech laws (go France!), Galliano was found guilty in September 2011.

9. The Royal Family (but not Meghan Markle)

We know there are a ton of Jewish conspiracies surrounding the royal family (hey, we wrote about them!), but many of the royal family members themselves are also anti-Semites. Bloody cool.

Let&rsquos just talk about the modern royals &mdash or else we would be here all day. Edward VIII, who abdicated to marry the American divorcé Wallis Simpson, was friendly to Hitler.

Picture dated 23 October 1937 of the Duke of Windsor (C) and his wife Wallis Simpson meeting the German Chancellor Adolf Hitler.

Also, we have to mention it: Prince Harry dressed as a Nazi in 2005 for a costume party. Not really &ldquohatred of the Jews,&rdquo more just stupid.

However, there are many notable friends to the Jews in the Royal Fam, like Prince Philip&rsquos mom, who risked her life to save Jews during the Holocaust. Also Meghan Markle. We love Meghan Markle. Can we write about Meghan Markle instead of anti-Semites!?

10. Walt Disney (maybe)

This might have been disproven, kinda, not really clear, but Walt Disney &mdash yes, the Walt Disney &mdash has had quite a number of anti-Semitic theories swirling around him. One biographer, Neal Gabler, wrote, &ldquoThough Walt himself, in my estimation, was not anti-Semitic, nevertheless, he willingly allied himself with people who were anti-Semitic, and that reputation stuck. He was never really able to expunge it throughout his life.&rdquo


Butts and lips

Hopefully this one is self-explanatory. Black women’s bodies have been demeaned, fetishised and mocked for centuries. In 1815, Sarah Bartman, a black woman with an extremely large butt, was enslaved and kept naked in a museum for white people to observe. When she died, her brain, skeleton and genitalia were removed and remained on display until 1974. 1974! Most of our parents were born around this time.

Paris Hilton was the law of skinny butts until blackness became trendy (but not on black bodies). Then Kim K came along and suddenly it was all about a well endowed behind. Let us not forget that the Kardashians are white women. They are half Armenian (an Asian country that borders Europe) and half white. How many early 2K chick flicks have we seen where the girl says “Does this make my butt look fat?” These are black women’s bodies, but it takes a white woman to change the standard.

Via @kimkardashian on Instagram

On the topic of lips, I recall a biracial YouTuber who goes by the name ‘Snitchery’ who spoke about years of being taught to hate her large lips. However, her DMs and comments are now flooded with people accusing her lying about lip injections. Kylie Jenner normalised lip injections, not just for influencers but normal people too. Think about someone like ‘Snitchery’ or most black people who have to go through the sudden shock of realising that what they were taught to hate about themselves is now the standard. And not only is it the standard, but white people have the audacity to accuse you of faking it too.


Confucius

The philosophy of Confucianism has influenced Chinese society since its inception. But there is some debate about the historicity of its founder, Confucius. Some scholars have argued that many of the sayings attributed to him actually came from his disciples or other sources. That being said, there is pretty solid evidence that some man name Confucius existed--whether he is solely responsible for Confucianism remains to be seen.


Shift Dress

When the shift dress came into play in the 60s, it was quite revolutionary because it did not accentuate the body in a form-fitting style. Yet countless women fell in love with this boxy trend and loved to wear it with their go-go boots. The original shift dresses took inspiration from 1920s "flappers," themselves a reaction to the tight-knit styles popular in Victorian America (think corsets). During the 1950s, traditionalism reigned supreme, as did "typically feminine" styles of dress that accentuated waists.

The 1960s shift dress was a reversal of that. It's simple, classic, and versatile. Because it sits away from the body, it's perfect for any age. Furthermore, while the boxy length is the defining characteristic, individual dresses can be sleeveless with boxy shoulders (as seen above) or have intricate cutouts around the collar. There are even three-quarter sleeve modern updates to this iconic look.


The Fascinating Story of How Lilly Pulitzer Came to Be

If you happened to find yourself strolling along Palm Beach's tony Worth Avenue on a warm day in the mid-1950s, it wouldn&rsquot be unusual to encounter a small rhesus monkey. The monkey (Goony, as he was known) would likely be perched on the shoulder of a young, barefoot woman named Lillian McKim Pulitzer, who&mdashdespite what her dirty toes and unkempt hair might imply&mdashwas a local Palm Beach socialite with a privileged pedigree.

For many people, the name Lilly Pulitzer conjures up images of an affluent, prim-and-proper woman on her way to the beach not a free-spirited bohemian who loved martinis, loathed underwear (she rarely wore it), and toted her pet monkey around town. But Lilly Pulitzer had a penchant for surprising people, and the story of how she launched her namesake brand is no different: it began in the confines of a psychiatric hospital.

The year was 1958 and Pulitzer, a just-married heiress and new mom, felt she was on the verge of a nervous breakdown. ("In hindsight, I think it was really and truly postpartum [depression]," Lilly&rsquos daughter Liza said in a phone interview.)

Not knowing what was wrong with her, Lilly did what any wealthy twenty-something would do&mdashshe checked herself into a mental health facility. ("In the old days, we used to call it Bloomingdale's," she joked.) "I had never had a responsibility in my life," she said in a 1994 W magazine interview. "I couldn't button my shoes or do my own pigtails. All I had ever had to do was get to my tennis lesson or ride my pony."

Pulitzer spent several months in treatment and eventually received a startling diagnosis from the doctor. "There's nothing the matter with you," she recalled the physician saying. "You just need something to do." And so, she decided to open a juice stand.

As the story goes, Lilly thought up her now-iconic shift dress while squeezing oranges from her husband's orchard. The design would be printed to hide the juice stains, thick enough to go commando, and unfitted, to keep comfortable and cool in the Florida heat.

She asked a seamstress to create a sample, and before long, she was out of the juice business and into the dress business. "I asked my husband if we could put a few of my dresses in [his fruit shop], about 12 or 15," Lilly told the Palm Beach Post in 1964. "He said 'No&mdash80!' I said, 'You're out of your mind.'"

But they were an instant hit, even before Lilly developed a partnership with Key West Hand Prints, a screen-printing shop, which would become essential in establishing Lilly Pulitzer's iconic vibrant aesthetic.

"The first Lillys were made from fabrics I'd buy in the dime stores in West Palm Beach," she said in a 1971 interview in the Palm Beach Post. "We were a real shock to everyone. People thought the Lilly dress was a fad that would last about two years. We just picked up steam and kept going."

The clothes sold because they were unlike anything else on the market.

"They were the antithesis of what most women were wearing at the time. In the late &lsquo50s, early &lsquo60s, women were corseting themselves to fit the clothes. They were wearing heavily constructed longline bras, panty girdles, full slips, stockings, stiletto heels&mdashit was that Mad Men look, and Lilly would have none of that," said Steven Stolman, who not only curated the brand&rsquos 50th Anniversary Retrospective, and worked on the revival collection of Lilly Pulitzer in the &lsquo90s, but also had a personal friendship with the woman herself. (Stolman is a regular contributor to TownandCountryMag.com).

"Remember, Lilly was not a little lady. She had a big personality, a huge heart, and an appetite for life. She loved good food and she loved a good cocktail," he said.

Key to the success of the business was Lilly&rsquos network of society women, both in Palm Beach and back in New York, but none of whom influenced the brand&rsquos popularity quite like Jackie Kennedy.

After the first lady was photographed in Capri wearing a polka-dot Lilly Pulitzer shift in 1962, the business &ldquotook off like a zingo,&rdquo to quote the dressmaker herself. And by February of 1963, Lilly was the one being featured in magazines the popularity of her clothes, which by that point were being sold in boutiques nationwide, had warranted her a Life spread of her own.

&ldquoPalm Beach has long been the place where styles were set. But it was not the place where styles were made. A good-looking young brunette with a good head for business has changed all that,&rdquo opened the article, titled "A Barefoot Tycoon Makes Lillies Bloom."

"Almost single-handedly Lilly Pulitzer has created a dress fad that is sweeping the country&mdasha design she calls the 'Lilly,'" it continued. The story, which featured Wendy Vanderbilt wearing Lilly&rsquos styles, also highlighted the designer&rsquos atypical lifestyle. "Lilly Pulitzer represents a departure not only from the way Palm Beach dresses, but also from the way Palm Beach lives."

Lilly's independent spirit wasn't a product of her time in Florida rather, she was always an original thinker, despite growing up in the somewhat rigid world of old-money society.

Lillian Lee McKim was born in Roslyn, New York in November of 1931 (or somewhere thereabouts Lilly was always a bit coy about her age). The great-granddaughter of Standard Oil partner Jabez A. Bostwick, she wanted for nothing and attended the famed Miss Porter's School right between Lee and Jackie Bouvier.

Following school, she eschewed a traditional debutante coming out, instead joining the Frontier Nurse Service. She later met and married Peter Pulitzer, of the Pulitzer Prize family, in a whirlwind romance.

"I was about 21. We eloped in Baltimore and flew down to Palm Beach,&rdquo she recalled in a W Magazine interview. &ldquoWhen I called home, Peter got on the phone and said, 'Mr. McKim, I've just married your daughter.' All Pappy said was, 'Which one?'''

Despite their spontaneous elopement, the pair settled down in Palm Beach&mdashwhich even pre-Trump was a resort destination for the wealthy where few lived full-time&mdashand shortly after, started a family.

"She was a very, very good mother. Because she was born into wealth, she had the luxury of being eccentric. She didn&rsquot have the typical worries that a lot of people have of paying the mortgage, but she was also very sensitive to inequality," Stolman said.

"She was incredibly liberal and progressive, and I think she struggled fitting into what is essentially a mean old Republican town."

The &lsquo60s and &lsquo70s brought Lilly professional triumphs, but also personal troubles. In 1969, she and Peter split up. She married Enrique Rousseau, a Cuban émigré, not long after the divorce was finalized, but she didn&rsquot change her company&rsquos name. ("My parents remained the best of friends," Liza once told the New York Times , "but the love of her life was Enrique.")

Lilly launched a line of children&rsquos clothes and another for juniors, and delved into menswear. Even the Duke of Windsor was a fan according to a 1968 Suzy column he owned a pair of the brand's "bathing trunks."

Throughout it all, Lilly maintained her signature bright, printed aesthetic. "'The Lilly' doesn't really follow trends," she said in April of 1978. "It has become a kind of classic after all these years, kind of on the order of a Chanel suit. It doesn't change, you can always recognize one."

She kept designing until 1984, when what the Times describes as "a series of ill-timed expansions, combined with changing tastes toward more minimal designs" led the company to file for bankruptcy.

"Mom was never a businesswoman, but she was incredibly creative," her daughter Liza said. "She never set out to become a recognizable designer. Her whole being was a free spirit. She was happiest when when she was designing. The pressures that she felt most were knowing how to run a business." And so, when it got to be too much, she closed the doors.

The company was revived in the '90s, by Sugartown Worldwide, Inc, a company that owned the brand until 2010, when it was sold to Oxford Industries for $60 million. Steven Stolman was the designer for that initial relaunch collection Lilly served as a creative consultant.

"The label had two lives," Stolman said. "There was Lilly Pulitzer when Lilly herself had her hand on the clothes, and then there was the Lilly Pulitzer when the label became the property of a corporate entity. Those clothes&mdashthe post-corporate ownership clothes&mdashare very, very different than the original clothes. It&rsquos as night and day as Coco Chanel&rsquos designs for Chanel versus Karl Lagerfeld&rsquos."

In the '90s, the brand had to adapt both to modern taste, but also to corporate ownership, and department store ambitions.

"Clothes had gotten far more body conscious by 1993," Stolman said. "Stretch fabrics had become the norm for women. Women wanted clothes that had a flexible fit, and the problem with 100 percent cotton poplin is that it is not flexible, so we needed to add further tailoring to make the dresses fit in a way that flattered women more. "

Despite clinging to its Palm Beach heritage, it wasn&rsquot the same it couldn't be, if it wanted to scale&mdasha local business being run out of a small Miami factory simply isn't suited for mass-market retail goals.

And so the modern Lilly corporation looked to the future&mdashmoving their headquarters to Pennsylvania (the company now operates out of a pastel building nicknamed "The Pink Palace" in King of Prussia, and keeps a small design studio in Palm Beach), trying out trends like electric-neon prints, and launching collaborations with fellow giants like Target and Starbucks&mdashall the while keeping an eye on the ethos of its namesake.

"Lilly herself was always looking forward and that&rsquos how we approach our design process&mdashforward-looking with a strong heritage," Lilly Pulitzer Executive Vice President of Product Design and Development Mira Fain wrote via email. She pointed out that modern silhouettes and innovative fabrics, like the brand's new UPF line (which helps block UV rays) are just as much a part of the current iteration of the iconic Lilly shift as classic dressmaker details and hand-painted prints.

"Through the years, women and girls of all ages have worn the brand for the sunniest days of their lives and made the happiest memories in Lilly&mdashthey&rsquove connected on a deeper level with the brand they&rsquove connected emotionally," CEO Michelle Kelly added, emphasizing the multi-generational nature of the company.

Lilly Pulitzer's legions of hyper-engaged fans on social media (835,000 followers on Instagram and counting) serve as evidence to that connection, and prove an authentic heritage can be an appealing marketing tactic, especially when trying to capture customers of all ages.

But perhaps the strongest testament to the brand that Lilly Pulitzer created lies in the entrepreneur's last name.

"Growing up, people always asked if we were any relation to the Pulitzer Prize," Liza recalled.

And now? "People ask if Lilly was my mom."

Photo Research by Jenny Newman and Design by Michael Stillwell


Mister Worldwide

Who was the first person to sail all the way around the world? Chances are good you said Ferdinand Magellan. Chances are also okay that you just shrugged and said Christopher Columbus (though it's important to remember he actually only made it halfway around and tried to convince everyone that he had made it the whole way by calling Haiti "India"). Chances are actually mega good that you said "Who cares? I wish you would just tell me what the cast of The Good Place looks like now" and continued scrolling. But let's get back to Ferdinand Magellan. He's the guy that tends to get credit in history books and trivia flashcards for being the first person to circumnavigate the globe.

But, as History says, Ferdinand Magellan was just almost-the-first to circumnavigate the globe. You see, while Magellan set out in 1519 and managed to lead his dudes across the Atlantic, through South America, and over most of the Pacific Ocean, he got killed by natives in the Philippines during a scuffle there. So while it's true that his ship made it back to Spain in 1522, Magellan was not there to cross the finish line. In fact, only 18 of Magellan's original crew of 260 men made it back home. It's probably better to give the credit to Juan Sebastian Elcano, who took over command after Magellan's death, though History argues for Magellan's Malay slave Enrique, who may have completed the journey in a piecemeal fashion before any European.